Brazilian billionaire woman: How did Luisa Trojano become the country's richest businesswoman from a small shop? Luisa has been running her family business since 1991 In the early 1990's, when inflation was skyrocketing in the country, a new currency was being introduced every other day and abandoned the next day, so it was difficult to run a shop in Brazil. Was not a game. These were the difficult economic conditions that Luisa Trojano, 40, faced when she took over the running of the family business in 1991. Her family owned several shops selling electronics and other household items. The medium-sized business, called Luiza Magazine, was in the southern Brazilian province of Sao Paulo, but Luiza intended to expand the business across the country. The plan they had for this was very unique. In those days of inflation, between 1989 and 1994, the government introduced four ...