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                                              BoM Analysis – iPhone 14 Pro Max Costs 3.7% More to Make Than iPhone 13 Pro Max FEBRUARY 13, 2023 | IN  BLOGS | BY  SHENGHAO BAI The blended bill of materials (BoM) cost for the iPhone 14 Pro Max with 128GB Nand flash is about $464, a 3.7% increase from that of the iPhone 13 Pro Max. In the iPhone 14 Pro Max, Apple’s self-designed chips accounted for over 22% of the total BoM cost. Apart from the A16 bionic processor, Apple’s self-designed chips include PMIC, audio, connectivity and touch control. The upgrade to the A16 Bionic chipset from the A15 Bionic resulted in an $11 cost increase, driving the processing group’s cost share to 20% in BoM. The new main camera with a 48MP image sensor and the screen with an always-on display feature drive the cost increase. Producing a 128GB  iPhone 14 Pro Max  mmWave smartphone costs  Apple  up to $474, according to Counterpoint Research’s  BoM analysis . The BoM cost of the sub-6GHz model comes to $454

  Microsoft Announces New Generative AI Search Using ChatGPT; Bada BING, Bada Boom—The AI Race Is On 0 Feb 9, 2023, 05:54pm EST Listen to article 13 minutes Microsoft Chairman and CEO Satya Nadella at Microsoft headquarters in Redmond, Washington DAN DELONG When you’re looking for an answer to a question, want to find a local repair shop or need a recipe for braised short ribs, the typical response is to "Google it." In fact, Google is now recognized as  a verb in the Merriam-Webster dictionary . By this point, of course, Google has been the unquestioned leader in search for decades, despite various efforts by competitors to take that crown. Google has remained at the top of this food chain by optimizing the user experience—and capturing the lion's share of advertising dollars—across new types of devices, voice search, e-commerce search and more. Enter AI, and Google now faces a new set of threats from rivals like Microsoft, who have narrowed the competition gap and force